Privacy Policy
Effective Date: 28 February, 2026
Last Updated: 4 March, 2026
1. Who We Are
Vantedge is a UK-based sole trader business operated by:
- Uchenna Ezeilo
- Trading as: Vantedge
- Email: hello@vantedge.uk
For the purposes of UK data protection law, Vantedge is the Data Controller of your personal data.
This policy complies with:
- UK General Data Protection Regulation (UK GDPR)
- Data Protection Act 2018
- Privacy and Electronic Communications Regulations (PECR)
2. Information We Collect
2.1 Information You Provide
We may collect:
- Name
- Email address
- Information submitted via contact forms
- Newsletter subscription details
2.2 Automatically Collected Information
When you visit our website, we may collect:
- IP address
- Browser type
- Device information
- Pages visited
- Referring URLs
- Interaction data
This is collected via cookies and analytics tools.
3. How We Use Your Data
We use your personal data to:
- Send newsletters and updates (if you opt in)
- Respond to enquiries
- Improve website performance
- Analyse user behaviour
- Manage affiliate tracking
- Comply with legal obligations
4. Legal Basis for Processing
Under UK GDPR, we rely on:
Consent
For newsletters and marketing emails.
Legitimate Interest
For website analytics and improvements.
Legal Obligation
Where required by law.
You may withdraw consent at any time.
5. Email Marketing (Mailchimp)
We use Mailchimp as our email marketing provider. When you subscribe:
- Your data is transferred to Mailchimp
- Mailchimp processes data on our behalf
- You can unsubscribe at any time via the link in every email
We do not send marketing emails without explicit opt-in consent.
6. Cookies & Tracking
We use cookies for:
- Analytics (Google Analytics)
- Affiliate tracking (Amazon, CJ Affiliate, ClickBank)
- Essential website functionality
Non-essential cookies are only activated after you provide consent via our cookie banner.
For more details, see our Cookie Policy.
7. Affiliate Tracking
We participate in affiliate programs including:
- Amazon Associates
- CJ Affiliate
- ClickBank
These platforms may use cookies to track purchases and attribute commissions.
We do not receive access to your financial data.
8. Data Sharing
We may share limited data with:
- Mailchimp
- Google Analytics
- Affiliate platforms
- Website hosting providers
We do not sell your personal data.
9. International Transfers
Some third-party services may process data outside the UK. Where this occurs, safeguards such as Standard Contractual Clauses are used.
10. Data Retention
We retain personal data:
- Until you unsubscribe (newsletter)
- As required for legal compliance
- As necessary for business operations
11. Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Request correction
- Request deletion
- Restrict processing
- Object to processing
- Withdraw consent
- Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise these rights, please email us at: hello@vantedge.uk
12. Security
We implement reasonable technical and organisational measures to protect your data. However, no online transmission is 100% secure.
13. Changes to This Policy
We may update this Privacy Policy periodically. Continued use of the site indicates acceptance of changes.
Contact Us
If you have any questions about this Privacy Policy, please contact us:
- By email: hello@vantedge.uk
- By phone: +44 7557 023397